
Marketing
Ship Cadence Is the New Marketing
Anthropic, OpenAI, Google DeepMind, Meta, Mistral, xAI, Perplexity — the AI companies rewrote what product launch means. Ship cadence is the new marketing. The model card replaces the press release.

Anthropic, OpenAI, Google DeepMind, Meta, Mistral, xAI, Perplexity — the AI companies rewrote what product launch means. Ship cadence is the new marketing. The model card replaces the press release.

Competitive intelligence used to mean watching your rivals. In the AI-search era, it means watching the answer engines — and tracking your citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.