AdTech & MarTech
Connected TV Consolidation: Roku, Amazon, Netflix, Disney
Netflix Ads. Prime Video ad-supported by default. Disney, NBCU, Paramount, WBD. Roku, Samsung, LG, Vizio. The 2026 CTV inventory map and what brand buyers need to know.
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Connected TV
AdTech & MarTech
CTV Advertising in 2026: The Six Shifts Reshaping the $81 Billion Market
Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.
PR News
Average Daily Time Spent Online Keeps Climbing
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
PR News
TV Advertising in Germany: The Sustained Channel
TV advertising in Germany 2026: ProSiebenSat.1, RTL, ARD/ZDF, the €4-5B market, the integrated video architecture, and why German linear TV held up better than U.S. or U.K. linear.
Entertainment & Media
Amazon Launches Prime Instant Video
Amazon launched Amazon Prime Instant Video today, giving Prime members free access to a library of approximately 5,000 streaming movies and TV episodes at no additional cost. The launch repositions streaming video as a multi-player competitive environment and puts real pressure on Netflix.