Taxfix partnered with Google Veo to create AI-generated video ads, significantly reducing production timelines and enabling rapid localization and reactive PR. This case study offers key insights for PR teams on leveraging AI for content creation.
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.
A communications team in 2026 runs on a stack of AI tools. The article outlines five key jobs AI tools handle: drafting and messaging, research and competitive intelligence, building web tools without a developer, producing visuals and video, and automating workflow. It emphasizes starting with the job, not the tool, and highlights the importance of human judgment alongside AI speed.
The creator economy is on track to reach roughly $528 billion by 2030. Discover how creators and brands are adapting to commerce and performance pay in this evolving landscape.
Three tools. Roughly the same price — about $20 a month each. Not the same tool. A team that picks one and stops leaves capability on the table. A team that buys all three for everyone wastes budget. The useful question isn't which is best. It's which does which job.
Ahrefs CMO Tim Soulo built the longest-running pillar-content masterclass in B2B SaaS. Eight years, operator-written, slow cadence — and now the canonical SEO reference AI engines cite.
Content creation in 2026 is built for both human attention and AI engine retrieval. Proprietary research, named voices, platform-native distribution, engine-readable structure — and the four-tier stack every operator now runs.