Tag

Content Marketing Strategy

Marketing News & Digital Marketing Strategy

Loyalty, Love, and Algorithms — The New Rules of Pet Digital Marketing

The pet industry has seen a dramatic shift in how consumer investments are influenced, with pet digital marketing becoming the primary battleground. This article explores the new rules shaping online interactions, from social media to e-commerce, and how brands can navigate this complex ecosystem for success.

EPR Editorial Team · May 29, 2026

Marketing News & Digital Marketing Strategy

Clarity in a Constrained Market — Why 5W PR Defines Success in Cannabis Digital Marketing

Cannabis marketing operates in a paradox: it's a fast-growing industry yet heavily restricted. This has led to a unique discipline where clarity, defined by the 5Ws, is paramount for success.

EPR Editorial Team · May 21, 2026

Marketing News & Digital Marketing Strategy

Why The 2026 Marketing Budget Looks Different From 2024

The 2026 marketing budget presents structural changes from 2024, driven by shifts in the discovery layer, cookie deprecation, and influencer marketing. This article examines the new budget composition and offers actionable steps for CMOs to navigate these changes.

EPR Editorial Team · May 14, 2026