AdTech & MarTech
The AdTech Reset: Why the Middle Died, Not the Cookie
AdTech's middle collapsed, not the cookie: $40 billion in spend moved to walled gardens, retail media, and identity vendors. Here's where it went this cycle.
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Insights & Strategy
AdTech PR Moves Inside the Chatbox: A 2026 Playbook
AdTech buyers now research vendors inside ChatGPT, Claude, Perplexity, and Gemini before any RFP. See why adtech is exposed, and the new 2026 PR playbook.
AdTech & MarTech
The Basics of Programmatic Advertising
Programmatic advertising is the automated, auction-based buying and selling of digital ad inventory. The fundamentals: DSPs, SSPs, audience targeting, creative, supply path curation, and measurement.