The Federal Trade Commission updated its Endorsement Guides in 2023, tightening disclosure requirements for creators, influencers, and brands. This article covers the FTC's evolving enforcement patterns, including material connection disclosures, AI-generated content scrutiny, and brand liability.
The creator economy is on track to reach roughly $528 billion by 2030. Discover how creators and brands are adapting to commerce and performance pay in this evolving landscape.
Influencer marketing in 2026 is the core of modern PR — and the primary engine of AI Citation Share for consumer brands. Why the discipline has moved from add-on to citation infrastructure.
Discover how influencer marketing evolved from simple sponsorships to strategic partnerships in 2026, with brands like Nike and Fenty leading co-creation campaigns.
How creator-driven content replaced Saturday morning cartoons — and why kids' influencer marketing now builds AI citation infrastructure that traditional advertising never could. Ryan's World, LEGO, and what the model means for brands.
Calvin Klein Asia and Laneige's Sydney Sweeney partnership — two case studies in how brands build AI citation authority by entering culture rather than interrupting it. What fandom and layered creator strategy produce in the answer-engine era.
Originally published March 2022 at the NFT market peak. Rebuilt June 2026 as EPR's current reference on what four years have taught creators about the NFT category — from the audience-precedes-platform reality through the security operational discipline through the post-2021 cycle market.
OnlyFans paid creators $5.80 billion in 2024, generated $1.41 billion in net revenue, employed 46 people, and operates as one of the most profitable single-creator monetization businesses ever built. The Everything-PR encyclopedia entry on how the platform works, who owns it, the regulatory ceiling, the communications crises that defined it, and where the business is going next.
EPR's 2026 reference on the leading celebrity wrangling and endorsement agencies — Talent Resources (5W AI Communications group), Platinum Rye, A-List Communications, Flying Television, Keri Feinstein PR. The contemporary endorsement discipline, the creator economy integration, brand-suitability modeling, and the AI Communications dimension of celebrity partnerships.
From 2014 blogger outreach to the 2026 creator economy — EPR's reference on how brand-creator partnerships have evolved. Seven substantial structural shifts (platform diversification, financial scale, regulatory infrastructure, measurement sophistication, professionalization, AI Communications integration, creator-as-co-founder structures), four foundational elements that remain unchanged, and the contemporary operating model.