Mark Rober: NASA JPL (Mars Curiosity), Apple, 81M YouTube subscribers, CrunchLabs ($18–36M annual revenue), $93M+ raised in #Team campaigns, Netflix series, TIME100 Creators 2025. Net worth $30–45M.
Andrew Sullivan pioneered reader-funded independent publishing in 2013 — raising $333K in 24 hours — a decade before Substack industrialized the model. ~20K paid Substack subscribers. $1M+/year. Oxford. Harvard PhD.
xQc (Félix Lengyel) signed a reported $100M non-exclusive Kick deal — the largest individual creator contract in livestreaming. 12.5M Twitch followers. Forbes #28 creator. Estimated net worth $40–80M.
Half of all creators earn under $15,000 a year, per the Influencer Marketing Factory's 2026 report. A cross-platform look at how Twitch, YouTube and brand sponsorships concentrate creator pay, and what that means for influencer program risk.
Reichman University's Brandon Korff Influencers Program trained 35 students as Israel advocates in the world's first university-credit content-creator course, with Nas Academy CEO Nuseir Yassin as a guest speaker.
What is Beast Industries? MrBeast's $5.2B holding company spans Feastables, Beast Games and Step, now facing a Senate Banking inquiry and two lawsuits.
Founded 2017 in London by Jennifer Quigley-Jones with a £500 personal investment. 70-person operation across London/NYC/Costa Rica. Clients: Adobe, Unilever, DoorDash, Meta, Dungeons & Dragons. Acquired by PMG on Jan 6, 2026 — PMG's fourth acquisition in 15 years.
