Influencer Marketing Agencies in Asia: 8 Firms by Market

Influencer marketing agencies in Asia follow four different models, not one: China's KOL data platforms, Japan's YouTube networks, Korea's conglomerate-backed networks, and India's data-led agencies, with Singapore-based firms covering Southeast Asia. This guide profiles eight firms across those markets: PARKLU (now Marketing in China), UUUM, DIA TV, Sandbox Network, Chtrbox, Gushcloud, Kobe, and Partipost. It maps how each market works. It is not a ranking.

Last updated: October 8, 2026. Every fact below names its source. Figures are company-reported unless stated, and Everything-PR has not audited them.

How do the eight influencer marketing agencies in Asia compare?

The eight firms split into five model types: a China KOL data platform, a Japanese YouTube network, two Korean networks, an Indian agency and platform hybrid, and three Singapore-based regional firms.

How does influencer marketing work in China?

Influencer marketing in China runs through Key Opinion Leaders, known as KOLs, who publish on platforms such as WeChat, Douyin, Weibo, Bilibili, and RED (Xiaohongshu). Launchmetrics lists those five as the top Chinese platforms its monitoring covers.

PARKLU was the best-known platform for international brands hiring Chinese KOLs. Its address now leads to Launchmetrics' Marketing in China page, titled "formerly Parklu." Launchmetrics describes the product as media monitoring and competitor benchmarking software that tracks 290,000-plus KOLs and 272,000-plus social accounts in mainland China.

That makes the current product a measurement tool, not a campaign agency. Brands that want KOLs booked, briefed, and managed need a separate agency partner alongside it.

Which influencer marketing agencies lead in Japan?

UUUM is the Japanese agency with the clearest public record: a Tokyo multi-channel network that manages YouTubers and brokers their brand partnerships. Wikipedia's entry on UUUM says YouTuber HIKAKIN and Kazuki Kamada co-founded it in 2013, and that it handles the business side of YouTube for creators, including brand deals.

The same entry reports more than 10,000 YouTube channels in the network as of April 2020, a listing on the Tokyo Stock Exchange Mothers market on August 30, 2017, and a 2020 partnership with Yoshimoto Kogyo that moved about 800 talent YouTube channels into UUUM. Japan has many more agencies than this guide covers. UUUM appears here because its public record is documented.

Which influencer marketing agencies lead in South Korea?

South Korea's creator market is led by networks that sign creators to contracts, with DIA TV and Sandbox Network the two most documented. Seoulz's March 2026 report on Korean MCNs is the source for the figures in this section.

DIA TV launched in 2013 as a division of CJ ENM and was Korea's first multi-channel network. Seoulz reports it managed more than 1,400 creator teams at its peak and about 600 affiliated creators in 2025, and that CJ ENM reportedly explored selling the division in 2023.

Sandbox Network started in October 2014 as a Minecraft creator collective founded by the YouTuber Na Hee-sun, known as Ddotty, and Lee Pil-seong. Seoulz reports 72 billion won in 2025 revenue, a 14% rise, and a 4.7 billion won operating loss. It also reports that Sandbox was pursuing a KOSDAQ listing as of early 2026. A third network Seoulz profiles, So:on Ent, manages more than 140 influencers and works as a full-service production house.

Seoulz describes a structural problem across all three: a network's cut of creator revenue has to stay small or creators will not sign, and the biggest creators often leave to form their own management companies. Seoulz reports the networks are responding by moving into intellectual property such as characters, books, and merchandise. A brand buying Korean creator reach is therefore buying through a firm that wants licensing and IP deals, so ask early whether a campaign can include character or merchandise rights. That is Everything-PR's reading, not Seoulz's.

Which influencer marketing agencies lead in India?

Chtrbox is the Indian influencer marketing agency and platform with the most documented corporate history. It was founded in Mumbai in 2016, according to CB Insights and YourStory profiles. MediaInfoline's Chtrbox coverage traces the rest.

QYOU Media announced a definitive agreement to buy Chtrbox on June 1, 2021. The Q and Chtrbox launched BharatBox that August, and Chtrbox launched its ChtrSocial arm in August 2022. On January 12, 2026, MediaInfoline reported that Chatterbox Technologies Limited, which it called India's first publicly listed creator economy company, was expanding internationally with a Middle East hub in Dubai.

Which influencer marketing agencies lead in Southeast Asia?

Southeast Asia's influencer firms are mostly Singapore-based and run campaigns across several national markets at once. Gushcloud, Kobe, and Partipost are the three profiled here.

Gushcloud is headquartered in Singapore with operations across 13-plus territories, more than 300 employees, and over 20,000 creators, according to company materials summarized in EPR's celebrity marketing agencies comparison. That page also covers its celebrity ambassador work.

Kobe is a Singapore-headquartered agency that pairs hands-on campaign management with AI matching of brands to creators. Creative For More's agency list reports a Kobe campaign for CASETiFY with creators in Singapore, Malaysia, Thailand, the Philippines, Vietnam, and Indonesia. The same list says Partipost, also Singapore-based, focuses on nano and micro-influencers, has worked with more than 1,000 brands in Singapore, and operates in eight markets. Creative For More is an agency that also lists itself in that article, so treat its descriptions as one competitor's view.

How should a brand choose an influencer marketing agency in Asia?

A brand should choose by market first and model second, because the eight firms above sell different things. Four questions separate them.

1. Is the firm software or an agency? Marketing in China (formerly PARKLU) monitors and benchmarks, while Kobe and Chtrbox run campaigns.
2. Does the firm hold creator contracts? Networks such as UUUM and DIA TV manage the creators on their rosters, which can secure access but limits a brief to those rosters.
3. How many markets does the brief cover? Gushcloud, Kobe, and Partipost run several Southeast Asian markets under one contract, while the Chinese, Japanese, Korean, and Indian firms are built around one.
4. What does measurement include? Ask whether reporting stops at reach or connects to sales, and which platforms it covers.

Start with the single market that matters most to the launch, pick the firm whose model fits it, and add regional coverage after that first market works.

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