Marketing Campaigns
25 Lawn Care Marketing Campaigns for Green Results
25 lawn care marketing campaigns show how brands build recurring subscription revenue through hyperlocal trust, visible results, and franchise reputation systems.
Category
Marketing Campaigns
Marketing Campaigns
25 Dating App Marketing Campaigns and Brand Pivots
25 dating app marketing campaigns and moves from Tinder, Hinge, Bumble and Grindr, with sourced figures and dates.
Marketing Campaigns
Labubu PR: How Pop Mart Built a Global Collectible Craze
Pop Mart turned Labubu into a global collectible craze with blind boxes, drops and IP protection. See the timeline, 2026 results and lessons for brands.
Marketing Campaigns
Red Bull Marketing Strategy: Stratos, F1 and 14B Cans
Red Bull marketing strategy: the Stratos jump, 13.969 billion cans sold in 2025 and an F1 team in a 2026 reset. See what brands can copy and what to avoid.
Marketing Campaigns
12 Holiday Marketing Campaigns That Owned the Season
Twelve holiday marketing campaigns with sourced results, from Macy's and Coca-Cola to John Lewis, Aldi, Edeka and REI, plus the lesson from each campaign.
Marketing Campaigns
10 Higher Education Marketing Campaigns That Worked
Ten higher education marketing campaigns that worked, from Butler and Penn State's THON to SNHU and Johns Hopkins, with sourced results and dates for each.
Marketing Campaigns
12 Fragrance Marketing Campaigns That Changed the Category
Twelve fragrance marketing campaigns with sourced results, from Chanel No. 5 and CK One to Glossier You, Sol de Janeiro and Dossier, plus the lesson in each.
Marketing Campaigns
The Attention–Trust Gap: Why Viral Brand Campaigns Can Still Fail the Reputation Test
Viral campaigns can win reach and lose trust. Here is how PR leaders tell attention apart from reputation, read backlash and measure what lasts after the spike.
Marketing Campaigns
Cannes Lions PR 2026: KitKat Heist Wins PR Lions Grand Prix
Cannes Lions PR guide: how the festival works, the PR Lions categories, the 2026 winners led by The KitKat Heist and the new integrity rules for all entries.
Marketing Campaigns
Clio Awards 2026: 20 Grand Clios, AXA Wins PR Grand
The 2026 Clio Awards named 20 Grand Clios. See every winner, AXA's THREE WORDS as the Public Relations Grand, and 2027 entry deadlines through February 19, 2027.