Marketing Campaigns
Beauty Marketing Campaigns That Worked: 5 Case Studies
Five beauty marketing campaigns that worked, from L'Oréal's 1973 slogan to e.l.f.'s TikTok challenge, with dates, sources and the repeatable lesson from each.
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Marketing Campaigns
Marketing Campaigns
Marine Corps Marketing: The Few, The Proud and Battles Won
Marine Corps marketing explained: how The Few. The Proud. The Marines. began in 1977, the 2016 slogan debate, the Battles Won campaign and lessons for communicators.
Marketing Campaigns
Automotive Digital Marketing Case Studies: 7 Campaigns
Seven automotive digital marketing case studies with sourced results: Volkswagen's pre-release, BMW Films, Volvo Trucks, Ford's Bronco reveal, Porsche's Tesla Targeting, Tesla referrals and Subaru's interactive film.
Marketing Campaigns
25 Best Cruise Marketing Campaigns of All Time, Ranked
The 25 best cruise marketing campaigns of all time, ranked, from Oasis of the Seas and Perfect Day at CocoCay to Virgin Voyages, Viking and Celebrity Edge.
Marketing Campaigns
Jaguar's Copy Nothing Rebrand: Backlash, Sales and Type 01
Jaguar's Copy Nothing rebrand drew backlash for a film with no car. See what happened, what drove the sales drop, and what the Type 01 reveal means for the brand reset.
Marketing Campaigns
Best AI PR Campaigns: 4 Launches and What Each Proved
Best AI PR campaigns: IBM Watson's 2011 Jeopardy! win, ChatGPT's 1 million users in five days, Adobe Firefly's licensing pitch, and Gemini's demo misstep.
Marketing Campaigns
Best Gaming PR Campaigns: 7 Launches and Recoveries
Best gaming PR campaigns, from Halo 3's $170 million US launch day to Helldivers 2's three-day policy reversal. See the mechanism behind all seven campaigns.
Marketing Campaigns
Design Week PR: How Brands Win Press in Dubai and Milan
Design week PR works when a brand owns the venue, story and press list. Milan's 2026 fair drew 316,342 visitors. Here is the plan for Dubai Design Week.
Marketing Campaigns
Best Influencer Marketing Agencies: 11 Ranked (2026)
Talent Resources and 5WPR lead the 2026 ranking of 11 influencer marketing agencies. Compare specialty, typical retainer cost, and fit, with a table for choosing the right agency for the brief.
Marketing Campaigns
7 QSR and Fast Food Marketing Campaigns
Chick-fil-A closes on Sundays and it builds loyalty, not loses it. Popeyes sold out a sandwich in two weeks over a tweet. Chipotle lost 42% of its stock value to an E. coli crisis. Seven QSR campaigns, and the one that collapsed.