Social Media
Cosette Rinab and the Rise of the Creator-Strategist
Cosette Rinab — USC PR grad, 2.5M+ followers — just became ACC's first Creator-in-Residence. Inside the shift from renting creators to embedding them in strategy.
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creator strategy — Tagged Articles
Social Media
Micro vs. Macro vs. Mega Influencers
Follower count is not a strategy. The right influencer tier depends on what the campaign is trying to do — and most brands are allocating wrong. The complete framework for matching creator tier to campaign objective.