
Oatly Ranks #21 in the 2026 Best Beverage Marketing Campaigns
Oatly ranks #21 in The 25 Best Beverage Marketing Campaigns of 2026, a plant-based brand that differentiated through irreverence using a weird brand voice…

Oatly ranks #21 in The 25 Best Beverage Marketing Campaigns of 2026, a plant-based brand that differentiated through irreverence using a weird brand voice…

Celsius ranks #5 in The 25 Best Beverage Marketing Campaigns of 2026, cited for product-message alignment and repositioning from supplement to lifestyle fuel.

Liquid Death ranks #1 in The 25 Best Beverage Marketing Campaigns of 2026, credited for brand-as-entertainment content that generates earned distribution…

Whiskas ranks #8 in the 10 Best Pet Marketing Campaigns: From Pedigree to BarkBox, recognized for a mockumentary kitten-university campaign the index calls…

BarkBox ranks #2 in 10 Best Pet Marketing Campaigns: From Pedigree to BarkBox, credited for a very online, dog-obsessed brand voice and a monthly…

The Shelter Pet Project ranks #6 in the 10 Best Pet Marketing Campaigns index, a joint Ad Council, Maddie's Fund, and Humane Society effort that reframed…

Chewy ranks #3 in the 10 Best Pet Marketing Campaigns index, behind Pedigree and BarkBox. Its customer service strategy, flowers and pet portraits, drives…

Pedigree ranks #1 in the 10 Best Pet Marketing Campaigns index by Everything-PR, ahead of BarkBox and Chewy, credited for its 2006 Super Bowl values-based…

Temptations ranks #7 in the 10 Best Pet Marketing Campaigns index, recognized for over-the-top videos of cats chasing treats and the lesson to lean into…

Purina ranks #5 in 10 Best Pet Marketing Campaigns: From Pedigree to BarkBox, earning its spot with the BuzzFeed-partnered "Dear Kitten" series and its tens…