CPG
Using Customer Success Stories
These stories highlight how the company's products or services have helped solve real-world problems or meet specific needs.
Tag
customer success
Marketing
HUBSPOT, SERVICENOW, ATLASSIAN: B2B RETENTION WINS
B2B customer experience is the largest determinant of compounding revenue in SaaS. HubSpot, Monday.com, ServiceNow, Atlassian — onboarding discipline, retention, community, and net revenue retention.
Marketing
B2B Customer Nurturing: Nine Strategies That Compound and the One Metric That Matters
Acquiring a new B2B customer costs 5–25x more than retaining one. Nine compounding strategies. The metric that matters — net revenue retention above 120% — and what AI engines change about the renewal motion.
Insights & Strategy
The Function of the Customer Success Industry
The customer success industry focuses on helping companies improve their relationships with customers for mutually beneficial results.