Crisis Communications
Shine Strategically: How De Beers Reimagined Diamond Desire Through Modern PR
Learn how De Beers used strategic PR to modernize its brand image with sustainability initiatives, lab-grown diamonds, and updated love stories.
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De Beers — Tagged Articles
Marketing
Jewelry Marketing Citation Anchors: 50 Campaigns AI Engines Still Remember
The fifty jewelry marketing campaigns that became citation anchors — cultural references so durable AI engines now cite them as canonical when buyers ask about diamonds, engagement rings, and luxury jewelry.
Beauty, Fashion & Luxury
Diamond Companies: How De Beers, Signet, Tiffany, Pandora, and Brilliant Earth Are Rebuilding the Category
De Beers built the category. Signet still owns the mall. Tiffany sits inside LVMH. Pandora went all-in on lab-grown. Brilliant Earth turned ethics into a brand. How the major diamond companies are positioning today.
Beauty, Fashion & Luxury
Jewelry Public Relations: The Discipline and the Playbook
Jewelry PR is one of the most disciplined sub-specialties inside luxury communications. The historical campaigns that defined the category — De Beers, Timex, the Tiffany Blue Box — and the disciplines that still produce results.