The DEA's Schedule III reclassification, the November hemp definition change, and what both mean for cannabis IR, public affairs, and marketing — the canonical EPR reference, consolidated.
280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.
Curaleaf is the largest publicly traded U.S. MSO by revenue. Ask the AI engines and you'll get a different answer. Inside the citation gap — and the six plays that close it.
