
AI Communications
Who Gets Sued When the AI Agent Lies About You
When an AI agent invents a price, recommends a competitor, or makes a defamatory claim about your brand, who is liable? The new crisis vector, explained.

When an AI agent invents a price, recommends a competitor, or makes a defamatory claim about your brand, who is liable? The new crisis vector, explained.

SLAPP suits and defamation lawsuits operate as a parallel infrastructure to PR-driven reputation management. This article examines how these legal actions, often used to silence critics or protect reputations, can backfire or reshape public perception through discovery and media attention, emphasizing the need for integrated legal and PR strategies.

Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.