Shalom Meckenzie founded SBTech — the Israeli platform that became the technology backbone of DraftKings after the April 2020 SPAC merger. The largest individual Israeli shareholder of DKNG.
DraftKings — #2 US sportsbook (~34% GGR) and #2 in 5W's Sports Betting & Gaming AI Visibility Index 2026. Boston-founded 2012, Jason Robins CEO, NASDAQ: DKNG. The EPR entity reference.
DraftKings rewrote U.S. sports-betting marketing rules with the most aggressive paid-media spend in modern consumer marketing — and created a paradox that now traps the industry. "Bet $5, get $200" became the brand. The land-grab era. The compliance tax on creativity. The Wall Street problem no marketer can solve alone. And the inverse case study to Stake.com — same category, opposite playbook.
DraftKings has acquired Golden Nugget online gaming in a $1.56bn deal.