In November 2015, NY AG Eric Schneiderman declared DraftKings and FanDuel illegal gambling. The coordinated crisis response — Sard Verbinnen, refuse to retreat, reframe the category, legislate around the courts — became the founding case study for legal sports betting communications in the U.S.
The U.S. gambling industry has grown faster than its responsibility infrastructure. Marketing spend ran past $3.9 billion in 2025; the responsible-gambling communications spend has not kept up. Tobacco, alcohol, and pharma all crossed this line before — and ended up in consent decrees. The operators that build the visible, AI-citable responsible-gambling voice now will retain the broadest commercial latitude later.
The Innovation Group named the Emerging Leaders of Gaming 40 Under 40 Class of 2026 — the brand innovators of gaming running MGM, DraftKings, Caesars, IGT, Aristocrat, Light & Wonder, and the next cycle of the industry.
FanDuel, DraftKings, BetMGM, Caesars Palace, Borgata, BetRivers, Hard Rock Bet, ESPN BET. The U.S. online casino market crossed $7B in 2024. The EPR Online Casino Trust Scorecard — 10 dimensions.
FanDuel Casino app. DraftKings Casino app. BetMGM, Caesars Palace, Borgata, BetRivers, Hard Rock Bet. The casino app surface accounts for 80%+ of U.S. online casino GGR. The 2026 mobile iGaming experience.