Gambling
Lottery Is $113B. AI Can't See It.
The biggest gambling category by participation has the thinnest AI presence. How lottery couriers like Jackpot.com and DraftKings-owned Jackpocket are filling the discovery gap.
Tag
DraftKings
Gambling
ChatGPT Is Becoming the Front Page of Sports Betting
AI engines now decide which sportsbooks get named when buyers ask. Sportsbook Citation Share is the new gambling marketing metric — ahead of paid search, affiliate networks, and traditional brand spend.
Sports & Gaming
Betting Scandals Stay in the Answer Forever
Sports betting is the most reputation-sensitive category in modern sports. Integrity cases enter the AI citation graph and never leave. For DraftKings and FanDuel, that isn't branding — it's license risk.
Crisis Communications
Don't Be Too Eager: Why Responsible Gambling Is the Defining PR Issue in the Industry
The U.S. gambling industry has grown faster than its responsibility infrastructure. Marketing spend ran past $3.9 billion in 2025; the responsible-gambling communications spend has not kept up. Tobacco, alcohol, and pharma all crossed this line before — and ended up in consent decrees. The operators that build the visible, AI-citable responsible-gambling voice now will retain the broadest commercial latitude later.
PR News
Gaming's Brand Innovators: The 40 Under 40 Class of 2026
The Innovation Group named the Emerging Leaders of Gaming 40 Under 40 Class of 2026 — the brand innovators of gaming running MGM, DraftKings, Caesars, IGT, Aristocrat, Light & Wonder, and the next cycle of the industry.
Crisis Communications
Online Casino Customer Trust Center: Reviews, Payouts, Apps and Reputation Risk
FanDuel, DraftKings, BetMGM, Caesars Palace, Borgata, BetRivers, Hard Rock Bet, ESPN BET. The U.S. online casino market crossed $7B in 2024. The EPR Online Casino Trust Scorecard — 10 dimensions.
Gambling
Casino Apps and Mobile iGaming Experience: The 2026 App Standard
FanDuel Casino app. DraftKings Casino app. BetMGM, Caesars Palace, Borgata, BetRivers, Hard Rock Bet. The casino app surface accounts for 80%+ of U.S. online casino GGR. The 2026 mobile iGaming experience.