How Poker Brands Can Succeed During the Pandemic
With the COVID-19 pandemic spreading across the world, many bricks-and-mortar businesses have had to rethink and reorganize the way they used to work, whether this is from allowing their employees to work from home and holding virtual meetings, to working all throughout the night to keep track of deadlines. However, while plenty of businesses are seeing a loss in revenue during this time of crisis, plenty of poker brands have been noticing a rise in their customer activity, both with their poker as well as other casino services. Although many events worldwide have been canceled or suspended, people’s lives are still going on, even if they are behind closed doors.
Plenty of people are also afraid of the potential economic outcomes from this situation while being stuck at home. This is why many poker brands have been offering ways on how to gamble safely as well as preventing any possible gambling-related harm to their customers. The best way for poker brands to stand out from the crowd and to really shine is to offer all of their customers ways where they can still feel a sense of normalcy – even if it’s just online. While live poker has ground to a halt in casinos all around the world, more people than ever are turning to the internet as a way to entertain or even socialize.
Perhaps this could be the perfect time for poker to align itself with big sports, as the room for debating whether it’s a sport or not is growing smaller, while the opportunities for marketing are growing bigger.
More Online Events
Many poker brands which offered online services already had a large number of online events available to all of their consumers. However, with the increase in internet usage, brands should start offering even more events, or even online series that guarantee big prizes to the winners – online. Setting everything up is relatively easy, and all that will be left is to share those events with the audience.
Broadcast Online Events for Fans
With sporting events all around the globe being postponed or completely canceled, it’s easy for sports fans to go a bit stir crazy during this time. As an alternative to watching people run on the field, poker brands can offer broadcasting packages to sports fans. Brands can be sure that large online crowds are going to gather to follow poker events where stars will be playing. Not only will more people get involved in poker, but this is a chance to break into the mainstream media networks.
Betting on Events
Not only are there a lot of sports fans stuck at home with little to do, but they also have little to watch, when it comes to their favorite hobby. That’s especially true for anyone that is a fan of betting on their favorite sports player or team during the season. As an excellent alternative, poker brands can offer sports fans the chance to bet on some of the events and the players that will be participating in them.
