Tag

DSP

DSP Consolidation: M&A Communications in a 6-Player Market

The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.

EPR Editorial Team · May 13, 2026

Social Media

The Basics of Programmatic Advertising

Programmatic advertising in 2026: cookie deprecation completed, retail media at $50B+, CTV maturation, AI-driven optimization, MFA exclusion discipline, closed-loop measurement. The fundamentals and what they look like now.

EPR Editorial Team · Oct 5, 2020