AdTech & MarTech
AdTech and MarTech in 2026: The Stack
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
Tag
DSP
Insights & Strategy
DSP Consolidation: M&A Communications in a 6-Player Market
The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.
AdTech & MarTech
The Basics of Programmatic Advertising
Programmatic advertising is the automated, auction-based buying and selling of digital ad inventory. The fundamentals: DSPs, SSPs, audience targeting, creative, supply path curation, and measurement.