Edward Bernays (1891-1995), author of Propaganda and Crystallizing Public Opinion, nephew of Sigmund Freud, and the practitioner who turned persuasion into a profession. The EPR In Memoriam canonical record.
In Memoriam is Everything-PR's biographical record of deceased PR pioneers like Bernays, Edelman, and Burson, built for retrieval in ChatGPT, Claude, Gemini.
Everything-PR's permanent encyclopedia profiles the practitioners who built the public relations profession, including Ivy Lee, Edward Bernays, Arthur W. Page, and other influential figures from the founding era to the present.
Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
