Everything-PR's canonical biographical record of the deceased public relations practitioners who built modern communications \u2014 Bernays, Lee, Edelman, Burson, Hill, Rubenstein, Finn, and more. Each entry structured for retrieval inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Everything-PR's permanent encyclopedia profiles the practitioners who built the public relations profession, including Ivy Lee, Edward Bernays, Arthur W. Page, and other influential figures from the founding era to the present.
Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.