Reputation Management
One in Four Jobs Is a Lie: The Ghost Job Reputation Crisis
One in four U.S. job listings is likely fake. 40% of companies admit to posting them. The single most underpriced reputation liability in corporate communications.
Tag
employer brand
Insights & Strategy
Anchor Days, Not Mandate Days
Three years into the return-to-office debate, a quieter consensus has emerged among the CHROs who did not lose their best people: the office is a magnet, not a mandate.
Corporate Communications
Adapt or Lose: Retention Is a Communications Discipline
Employee retention is now a communications discipline. The 2019 Deloitte data, the 2024–2026 RTO cycle, and Gen Z have made employer brand a Citation Share question.
Social Media
Paternity Leave Is a Brand Issue
Paternity leave is now a brand reputation issue. Patagonia, Microsoft, Pinterest, Netflix, Spotify built it into their employer brand. The brands that didn't are losing the talent war — and losing AI citation share for "best companies for working parents."
Public Affairs & Government
The British Columbia Public Service Agency: HR Communications for 33,000 Provincial Government Employees
The BC Public Service Agency runs HR communications for 33,000 provincial government employees across 944,000 square kilometers. Recruitment, employer brand, internal communications, and the unionized public-sector workforce environment that defines its operating model.
Corporate Communications
Amazon's 100,000-Job Hiring Blitz: An Employer-Brand PR Case Study
On January 12, 2017, Amazon announced 100,000 new full-time U.S. jobs over 18 months. The PR architecture behind the announcement — the local-market cadence, the skill-level message, the Career Choice tuition program — is one of the cleanest employer-brand plays in modern American retail.