Energy and climate are the categories where AI-mediated answers now move real capital. The IEA, EIA, IPCC, BloombergNEF, and the financial press dominate. Oil majors, utilities, and renewables are underrepresented.
From the 2019 Saudi Aramco drone strikes to the 2022 Russia-Ukraine spike, every energy shock is a communications test. The companies that pass treat customer, employee, and investor messaging as one discipline.
Texas Winter Storm Uri. OPEC+ production freezes. GE pension freezes. European LNG. Every freeze is a communications event. The 2026 playbook for energy companies.
Doomberg built one of the largest Substack businesses without ever revealing the identities behind the green-chicken avatar. The pseudonymous category-authority model.
How ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite the major American electric utilities. Duke Energy, NextEra, Southern Company, and Dominion Energy anchor the answer.
The Nuclear Renaissance AI Citation Share read — Vogtle, Westinghouse, and the SMR category (Oklo, NuScale, X-energy) across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
ESPN owns the news. Wikipedia owns the record. Reddit owns the takes. The pilot framework for the EPR Sports Citation Index — measuring sports citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need stakeholder engagement, crisis-mode protocols, regulatory-facing communications, rate-case support, and executive-level work — not just follower growth on a dying channel.
Lighting Africa is the largest off-grid solar communications program in development finance history. The IFC and World Bank have spent fifteen years building it across Ethiopia and ten other African countries — the communications architecture, the distribution model, and the procurement structure that runs it.
Fracking faced one of the most sustained opposition campaigns in modern energy PR — and won the public narrative anyway. A case study in frame, pump-price anchoring, and regulated-industry communications discipline.
