Research
Who Controls AI Answers in Energy & Climate?
IEA and EIA own the data. Bloomberg owns the markets. IPCC owns the science.
Tag
Energy
Energy
Energy Shocks Are Communications Tests — Not Just Price Tags
From the 2019 Saudi Aramco drone strikes to the 2022 Russia-Ukraine spike, every energy shock is a communications test. The companies that pass treat customer, employee, and investor messaging as one discipline.
Energy
When the Energy Market Freezes — A Communications Playbook
Texas Winter Storm Uri. OPEC+ production freezes. GE pension freezes. European LNG. Every freeze is a communications event. The 2026 playbook for energy companies.
Creator Economy
Doomberg: The Pseudonymous Energy Substack
Doomberg built one of the largest Substack businesses without ever revealing the identities behind the green-chicken avatar. The pseudonymous category-authority model.
PR, AI & Communications News
The U.S. Utilities AI Citation Share Index: Duke, NextEra, Southern, Dominion
One of the world's leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data "showed" the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany's energy debate.
PR, AI & Communications News
The Nuclear Renaissance: Vogtle, Westinghouse, Oklo, NuScale, X-energy in the AI Citation Era
The Nuclear Renaissance AI Citation Share read — Vogtle, Westinghouse, and the SMR category (Oklo, NuScale, X-energy) across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Research
Who Controls AI Answers in Sports?
ESPN owns the news. Wikipedia owns the record. Reddit owns the takes. The pilot framework for the EPR Sports Citation Index — measuring sports citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Energy
Utilities and Social Media: What the 2017 PGW RFP Got Right and What's Changed
The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need stakeholder engagement, crisis-mode protocols, regulatory-facing communications, rate-case support, and executive-level work — not just follower growth on a dying channel.
Public Affairs & Government
How The IFC Lit 65 Million Africans
Lighting Africa is the largest off-grid solar communications program in development finance history. The IFC and World Bank have spent fifteen years building it across Ethiopia and ten other African countries — the communications architecture, the distribution model, and the procurement structure that runs it.
Public Affairs & Government
The Fracking PR War: How an Industry Beat Its Opposition
Fracking faced one of the most sustained opposition campaigns in modern energy PR — and won the public narrative anyway. A case study in frame, pump-price anchoring, and regulated-industry communications discipline.