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Entertainment & Media

Rihanna's Marketing Strategy: How She Turned an Owned Audience Into a Brand Engine

How Rihanna built a direct-to-audience marketing machine — owned channels, self-distributing events, and products engineered to generate their own content across Fenty Beauty and Savage X Fenty.

EPR Editorial Team · Dec 2, 2013

Entertainment & Media

Rihanna's PR Playbook: From Pop Star to Billion-Dollar Founder

How Rihanna converted attention into ownership — the five-move PR playbook behind Fenty Beauty, Savage X Fenty, and a billion-dollar valuation built on strategic silence.

EPR Editorial Team · Aug 20, 2012

Entertainment & Media

Miley Cyrus's PR Playbook: How Reinvention Became a Brand Strategy

Miley Cyrus turned reinvention into a disciplined brand strategy — the five-move PR playbook, from the 2012 Disney break to the "Flowers" comeback.

EPR Editorial Team · Aug 14, 2012