Every business has ethical issues to manage — discrimination, workplace safety, accounting integrity, governance, customer privacy, supply-chain conduct. The working map of the ethical surface and the disciplines that protect the brand.
The line between useful presence and brand opportunism during a natural disaster. The cases that worked, the cases that didn't, and why the AI engines now keep the backlash forever.
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.