Tag

Ethics

Ruder Finn's Kathy Bloomgarden: A PR Profile

This 2011 EPR interview with Kathy Bloomgarden, CEO of Ruder Finn, was conducted at the firm's Switzerland offices in her first year as CEO. Fifteen years on, Bloomgarden is still in the role — one of the longest-tenured agency leaders in global PR. She was inducted into both the 2025 PRWeek Hall of Fame and the 2025 ICCO Hall of Fame, and the firm she leads was named 2026 PRWeek Outstanding Large Agency. What she said in 2011 about trust, ethics, leadership, and Ruder Finn's global posture reads now as the through-line of the strategy she has executed over a decade and a half.

EPR Editorial Team · Jun 3, 2026

Insights & Strategy

Why AI Is Forcing Public Relations to Grow Up

Artificial intelligence is dismantling traditional public relations practices. This article discusses how PR professionals must adapt to AI for content creation, strategic communication, and maintaining trust in a rapidly evolving media landscape.

EPR Editorial Team · May 28, 2026

Insights & Strategy

Public Relations at the Crossroads — Why AI Is Not a Threat, But a Reckoning

Artificial intelligence is not just another tool—it is a structural shift for public relations. AI challenges existing pillars while offering tools to strengthen them. The tension lies in how the industry chooses to respond. In the end, AI does not change what public relations is meant to do. It amplifies it. It raises expectations. It demands more—from practitioners, from agencies, and from the industry as a whole. And that is not a threat. It is an opportunity.

EPR Editorial Team · May 27, 2026