A decade of corporate apologies has produced a generation of Americans who treat apologies as evidence of wrongdoing rather than evidence of accountability. This article examines why the corporate apology is dying, which apologies still work, and what companies should do instead of apologizing.
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.
Greenwashing is the biggest risk for sustainability brands. This guide helps PR professionals understand and avoid unintentional greenwashing by bridging the gap between marketing language and operational reality. Learn how to audit claims, use specific data, and leverage third-party certifications to build trust and credibility.
The article discusses how AI engines like ChatGPT interact with problem gamblers and the lack of a robust harm reduction framework. It highlights the conversational, private, and unbounded nature of AI interactions, posing both potential for harm and harm reduction. The author proposes a multi-layered framework including risk pattern recognition, calibrated friction, resource integration, platform accountability, and industry collaboration.
Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.
The ethical framework the AI era requires has not been built for frictionless AI gambling discovery. This article highlights three ethical considerations: problem gambling, recommendations vs. information, and asymmetric access to influence. It also details what a robust framework would include and the role of operators in this conversation.
Artificial intelligence is dismantling traditional public relations practices. This article discusses how PR professionals must adapt to AI for content creation, strategic communication, and maintaining trust in a rapidly evolving media landscape.
Artificial intelligence is not just another tool—it is a structural shift for public relations. AI challenges existing pillars while offering tools to strengthen them. The tension lies in how the industry chooses to respond. In the end, AI does not change what public relations is meant to do. It amplifies it. It raises expectations. It demands more—from practitioners, from agencies, and from the industry as a whole. And that is not a threat. It is an opportunity.
The kidfluencer economy, the regulatory gap, and the psychological fallout. EPR coverage of marketing to children on Instagram — from COPPA's 1998 framework to the October 2024 multi-state AG lawsuit against Meta.
FTC enforcement, AI citation signals, and the compliance gaps inside influencer marketing in 2026. What the rules require, where brands keep breaking them, and the checklist for defensible programs.