How a product-first spirits brand built durable earned authority before the AI-answer era — the St. George Spirits playbook, from the 1982 founding to the 2007 absinthe moment.
Liquid Death — $1.4B. Olipop — $1.85B. Poppi — $1.95B PepsiCo exit. Three challenger beverages built billion-dollar valuations on three different digital PR machines. The tool-by-tool breakdown of how each one outflanked the soda incumbents.
Founded in 1993, Benvenuti Public Relations is a New York-based lifestyle, food & beverage, and hospitality PR agency known for extensive media outreach and campaigns across New York, Miami, Sao Paulo, Paris, and London.
