Social Media
B2B Influencer Marketing
B2B has its own influencer infrastructure, built on LinkedIn and podcasts, not TikTok. The founder-publishing playbook, plus how to measure pipeline impact.
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founder-led GTM — Tagged Articles
Marketing
Founder-Led GTM: The LinkedIn Playbook for B2B
The most capital-efficient B2B demand generation strategy doesn't require a media budget. It requires a founder willing to share what they actually know, in public, consistently. Here's the playbook — including what scale actually looks like.
Social Media
LinkedIn: The Identity Layer of the Internet
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.