
Entertainment & Media
SXSW: Austin Is Where the Communications Industry Finds Out What's Next
The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country.

The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country.

Google, Apple, Meta, Foursquare, and Yelp built the local discovery stack. How location-based marketing works in 2026 — and why AI engines are becoming the new "near me" surface brands can't ignore.

Foursquare for Business is the free marketing program covering check-in Specials, Mayor status, and claimed venue pages. What it does, what it doesn't, and the early case studies worth studying.