How the four French luxury houses — LVMH, Kering, Hermès, and Chanel — run the most sophisticated communications machine in business, and why they dominate AI engine citations for luxury.
Marion Darrieutort built Agence Elan into a 15 million euro independent French PR firm before its 2015 acquisition by Edelman, where she now serves as CEO of the combined French operation.
French research lab Occurrence published the first granular Citation Share dataset across six AI engines. ChatGPT pulls 32% from brand-owned sources. Claude pulls 17%. The gap is the story.
Seven PR firms ranked for France tourism — Hopscotch Groupe, Interface Tourism, Havas Paris, Edelman France, Open2Europe, Publicis Consultants, and Yard PR.
