LEGO, Disney, and Nickelodeon dominate when parents ask AI engines what to buy a six-year-old. The structural choices behind their answer-engine footprint \u2014 and what Mattel, Crayola, and Melissa & Doug need to do to catch up.
The health and wellness category faces increased regulatory scrutiny from the FDA and FTC. This article explores the tightening enforcement environment and its implications for communications, highlighting key areas like functional food claims, supplement marketing, and wellness device claims. It also outlines effective communication strategies based on scientific substantiation, transparency, and healthcare professional engagement.
One in four U.S. job listings is likely fake. 40% of companies admit to posting them. The single most underpriced reputation liability in corporate communications.
Major social platforms like Meta, TikTok, YouTube, and X have implemented rules for disclosing AI-generated content. The FTC has signaled increased scrutiny, and state and international laws are adding further requirements. Brands need to categorize AI content by risk and develop platform-specific disclosure protocols.
The Federal Trade Commission updated its Endorsement Guides in 2023, tightening disclosure requirements for creators, influencers, and brands. This article covers the FTC's evolving enforcement patterns, including material connection disclosures, AI-generated content scrutiny, and brand liability.
Since September 2024 the Federal Trade Commission has brought more than a dozen AI-related actions under Section 5. The pattern is bipartisan, durable, and the most reliable guide brands have to what crosses the line.