FTC — Tagged Articles

Ryan Kaji: Building a $100 Million Creator Empire

Mikayla Nogueira: The Mass-Market TikTok Beauty Authority

16M+ TikTok followers. New England accent, drugstore-adjacent beauty positioning, WME representation, and the January 2023 L'Oréal Telescopic Lift Mascara controversy that became a FTC disclosure reference case.

Tech Regulation Communications: The 2026 Playbook

The 2026 playbook: Ferguson's FTC, DMA/DSA enforcement, EU AI Act, DOJ Google remedies, fifty-state privacy patchwork, and the AI-safety comms function as a distinct discipline.

Omnicom-IPG Merger: $1.35 Billion of Federal PR Now Has One Owner

The Omnicom-IPG merger put an estimated $1.35 billion in annual U.S. federal communications work under one holding company — Army recruitment, FDA tobacco prevention, Navy/Marines, CDC messaging. The concentration analysis no trade publication reported as a standalone story.

Polymarket Staged the Signal: What the WSJ Investigation Means for Influencer-Driven Gambling

Polymarket paid 800-plus creators over $2.5M to film staged winning bets on clone domains. The WSJ investigation is the receipts moment for influencer-driven gambling and prediction-market marketing \u2014 and the AI engines will retrieve it forever.

Wellness Brands Walk The FDA-FTC Tightrope

FDA warning letters hit supplements, functional beverages, wellness devices. FTC Endorsement Guides target influencer programs. The wellness enforcement floor.

One in Four Jobs Is a Lie: The Ghost Job Reputation Crisis

One in four U.S. job listings is likely fake. 40% of companies admit to posting them. The single most underpriced reputation liability in corporate communications.

AI-Generated Content Disclosure — Platform-by-Platform Rules

AI-generated content disclosure rules across Meta, TikTok, YouTube, LinkedIn, X — plus FTC, state, EU AI Act, and election content layers. Practical compliance program for brands.

The FTC's Evolving Disclosure Enforcement on Creators

The Federal Trade Commission updated its Endorsement Guides in 2023, tightening disclosure requirements for creators, influencers, and brands. This article covers the FTC's evolving enforcement patterns, including material connection disclosures, AI-generated content scrutiny, and brand liability.

Operation AI Comply: Every Major FTC AI Enforcement Action and What Each One Teaches Brand Marketers

Since September 2024 the Federal Trade Commission has brought more than a dozen AI-related actions under Section 5. The pattern is bipartisan, durable, and the most reliable guide brands have to what crosses the line.