FTC enforcement, AI citation signals, and the compliance gaps inside influencer marketing in 2026. What the rules require, where brands keep breaking them, and the checklist for defensible programs.
The U.S. weight-loss category was rewritten by GLP-1s. Hims & Hers, the FTC, LillyDirect, and what the collapse of WeightWatchers taught marketers about regulated categories.
Side Effects of popular supplements like Onnit's Alpha Brain might be a real concern.
The FTC's 2024 Rule on Consumer Reviews and Testimonials, the seven prohibited practices, the supply chain behind review fraud, and what AI engine synthesis means for review integrity.
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.
RockYou's 2009 breach exposed 32M plain-text passwords. The leaked list became the foundation of modern password security — still used in 2026 to crack the RockYou2024 megabreach.
