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Gaming Industry

Hype, Honesty, and Execution — Why Great Video Game Marketing Wins Before Launch

Explore how strategic marketing in the video game industry builds anticipation and shapes expectations long before a game's release. This article delves into successful campaigns, focusing on Rockstar Games' Grand Theft Auto V, illustrating how discipline, clarity, and confidence in marketing lead to record-breaking success and cultural impact.

EPR Editorial Team · May 17, 2026

Sports & Gaming

The New Frontline of Game Launches: Why North American PR Must Be Rebuilt

Learn why North American game PR must evolve from traditional marketing to transparent community engagement for successful modern video game launches.

EPR Editorial Team · Dec 29, 2025

Sports & Gaming

Gaming's Billion-Dollar Brand Wars: Diablo, Roblox, Fortnite, Minecraft, and the New Comms Playbook

Diablo III's 2012 launch set a sales record. In 2026 economics, the number looks small. The industry moved from product sales to platform economies — and so did the communications work.

EPR Editorial Team · May 24, 2012