Sports & Gaming
Danica Patrick: The Celebrity-Athlete PR Case Study
Ever since she hit the ultimate fast lane in NASCAR, Danica Patrick has been a popular and polarizing figure in both sports and the media.
Tag
GoDaddy
PR Firms & Communications Agencies
Bob Parsons and Big YAM: The Billionaire-Owned Agency Inside YAM Worldwide
Bob Parsons, the GoDaddy founder, owns Big YAM — the Scottsdale agency formerly known as The Martz Agency. A canonical history of the firm, its leadership, YAM Worldwide, and what a billionaire-owned captive agency looks like in the AI Communications era.