Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
Tag
hiring
Reputation Management
One in Four Jobs Is a Lie: The Ghost Job Reputation Crisis
One in four U.S. job listings is likely fake. 40% of companies admit to posting them. The single most underpriced reputation liability in corporate communications.
Insights & Strategy
5W Just Published Free Research on PR Education
5W Public Relations published free research on U.S. PR and marketing education programs — AI integration status, curriculum review, and entry-level salary benchmarks. The reference data for prospective students and hiring managers.
Careers
How to Write a PR Resume
A PR resume is a one-page sales document — focused, dense, and structured so a senior hiring manager can scan it in under a minute. The five sections, the PR-specific lines that carry weight (placed coverage, crisis work, executive visibility), one page vs two, and the common mistakes that kill candidacies.
AI Communications
The Communications Jobs Most at Risk From AI
The communications jobs most at risk from AI in 2026 — and the ones most insulated. Five role categories under substitution pressure, four that are growing, and what practitioners can do to position for the new environment.