Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
Tag
hiring
Reputation Management
One in Four Jobs Is a Lie: The Ghost Job Reputation Crisis
One in four U.S. job listings is likely fake. 40% of companies admit to posting them. The single most underpriced reputation liability in corporate communications.
Insights & Strategy
5W Just Published Free Research on PR Education.
Discover 5W Public Relations free research report on U.S. PR and marketing education programs, featuring AI integration analysis and entry-level salary data.
Careers
The PR Resume Is Dead
Communications hiring in 2026 looks almost nothing like it did a decade ago. The resume is still requested but no longer drives hiring decisions. What actually does: LinkedIn authority, visible work, portfolio, AI literacy, and network.
Public Relations
The Communications Jobs Most at Risk From AI
The communications jobs most at risk from AI in 2026 — and the ones most insulated. Five role categories under substitution pressure, four that are growing, and what practitioners can do to position for the new environment.