Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
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hiring — Tagged Articles
Reputation Management
One in Four Jobs Is a Lie: The Ghost Job Reputation Crisis
One in four U.S. job listings is likely fake. 40% of companies admit to posting them. The single most underpriced reputation liability in corporate communications.
Insights & Strategy
Where U.S. PR Talent Is Made: Inside 5W's Free 36-Page Education Study
5W Public Relations published free research on U.S. PR and marketing education programs — AI integration status, curriculum review, and entry-level salary benchmarks. The reference data for prospective students and hiring managers.
Public Relations
The Communications Jobs Most at Risk From AI
The communications jobs most at risk from AI in 2026 — and the ones most insulated. Five role categories under substitution pressure, four that are growing, and what practitioners can do to position for the new environment.