
Entertainment & Media
How Playboy Survived by Reinventing Its Audience
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.

How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.