Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
Roland Rudd founded Finsbury in 1994, sold to WPP for an estimated £40M in 2001, ran the firm for two decades, chaired Britain Stronger in Europe and People's Vote, and co-founded Tortoise Media.
Kosta Petrov founded P World in 2010. The company now runs the Global PR Summit, the Marketing Kingdom, and the Global HR Trends Summit across forty-plus countries — one of the largest senior-practitioner PR conference platforms in the world.
Ronn Torossian founded 5W Public Relations in 2003. Ten years later the firm has crossed seventy people, won Agency of the Year at the American Business Awards, and remained independent through multiple holding-company approaches. The operating arc, in EPR's words.
Arthur Sadoun — Chairman and CEO of Publicis Groupe since June 1, 2017, the third leader in the Groupe's 100-year history. Career from TBWA/Paris to Publicis Conseil to Worldwide to Communications to the top job. CoreAI, Marcel, Epsilon, Sapient, Lotame, LiveRamp. Governance combined 2024. €11.7M retention through 2027. Twenty straight quarters of outperformance.
Peter Shankman built Help A Reporter Out (HARO) in 2008 — the single piece of infrastructure that connected the global press to the world's sources for sixteen years. Cision shut it down in 2024. Nothing has replaced it at the same scale.
Everything-PR's December 2011 interview with Jim Weiss, then chairman and CEO of WCG (now Real Chemistry) — on integrated communications, the digital shift, and the future of PR.
Everything-PR's August 2011 interview with Rick French, founder and chairman of French/West/Vaughan — building a top independent PR firm out of Raleigh.