Healthcare
Wellness Brands Walk The FDA-FTC Tightrope
FDA warning letters hit supplements, functional beverages, wellness devices. FTC Endorsement Guides target influencer programs. The wellness enforcement floor.
Tag
influencer marketing — Tagged Articles
PR Firms & Communications Agencies
DeVries Global: Agency Profile
DeVries Global is a New York-based public relations agency focused on beauty, health and wellness, consumer brands, social and digital influence, and influencer marketing. Founded approximately 35 years ago by Henry DeVries. Global micro-network across NYC, Beijing, Singapore, and London. Part of Omnicom PR since November 2025.
Social Media
The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
Marketing
Your Best B2B Pipeline Is Coming From Channels You're Not Measuring
Dark social is the largest unmeasured channel in B2B pipeline. Slack DMs, LinkedIn shares between buyers, podcast recommendations, peer text threads. The buying conversation happens where attribution can't follow.
Consumer Brands & Retail
Wellness PR: 2026 Overview
$1.8T wellness moved from magazines to podcasts to the chatbox. Huberman clips, r/Supplements, Attia and Means Substacks, Ozempic TikTok. The PR didn't follow.
Social Media
The Luxury Hospitality Influencer Playbook
Luxury hospitality has the most complex influencer equation in consumer marketing. Audience precision requirement is extreme, and the AI citation record runs on sources the brand doesn't control.
Beauty, Fashion & Luxury
The Beauty and Wellness Influencer Playbook
Beauty and wellness are the most influencer-native categories in consumer marketing. Why the proof is showable, how Reddit and YouTube shape the AI citation record, and what the brands with the strongest visibility actually built.
Social Media
TikTok Shop and Creator Commerce
TikTok Shop collapsed the distance between content and purchase to a single tap. What creator commerce means for brands, how the live shopping model works, and why the citation record TikTok generates is unlike any other platform.
Social Media
The Creator Economy vs. Influencer Marketing: What's the Difference
Influencer marketing and the creator economy are not the same thing. Confusing them produces programs built on the wrong model. The strategic difference — and why it determines how brands should approach creator partnerships in 2026.
Social Media
Who Tells AI About Influencers
AI engines are answering influencer marketing questions right now — and most brands have no idea whether they appear in those answers. Who controls the citation share, what the source architecture looks like, and how to build AI visibility in the category.