The Federal Trade Commission updated its Endorsement Guides in 2023, tightening disclosure requirements for creators, influencers, and brands. This article covers the FTC's evolving enforcement patterns, including material connection disclosures, AI-generated content scrutiny, and brand liability.
The creator economy is on track to reach roughly $528 billion by 2030. Discover how creators and brands are adapting to commerce and performance pay in this evolving landscape.
In the crowded world of mobile apps, success is often mistaken for luck or timing. A new app goes viral, racks up millions of downloads, and is hailed as the next big thing. But behind every “overnight success” is usually a deeply intentional app digital marketing strategy—one th…
The Five Questions I Now Ask Before Greenlighting a Celebrity Deal
What Four Answer engines Told Us About 50 Celebrities — and What Every Brand Marketer Should Do Monday Morning
Influencer marketing in 2026 is the core of modern PR — and the primary engine of AI Citation Share for consumer brands. Why the discipline has moved from add-on to citation infrastructure.
Discover how influencer marketing evolved from simple sponsorships to strategic partnerships in 2026, with brands like Nike and Fenty leading co-creation campaigns.
How creator-driven content replaced Saturday morning cartoons — and why kids' influencer marketing now builds AI citation infrastructure that traditional advertising never could. Ryan's World, LEGO, and what the model means for brands.
Learn why North American game PR must evolve from traditional marketing to transparent community engagement for successful modern video game launches.
Calvin Klein Asia and Laneige's Sydney Sweeney partnership — two case studies in how brands build AI citation authority by entering culture rather than interrupting it. What fandom and layered creator strategy produce in the answer-engine era.