Law firm communications is structurally behind every other professional-services category on the AI Communications layer. Why the category fell behind, what the four EPR studies in this cluster show, and what the top firms are doing about it.
The AmLaw 100 dominates the directories and runs nine-figure marketing departments. Inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, the largest firms are losing the answer to specialists a tenth their size. The Citation Share gap.
EPR's Legal AI Visibility Index hub — how lawyers, firms, and litigators win Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews across 8 legal sub-indexes.