Mawthooq, Saudi Arabia's mandatory influencer licensing system introduced October 2022, contracted the active commercial creator pool by approximately 35%. The license costs SAR 15,000. Operating without one carries fines up to SAR 5 million. The operational playbook for global brands.
Filed under AI Communications & GEO. The closing piece of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who Took the Deal · Half the News Sites Blocked the Crawler.
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.
Facebook has launched the Facebook Audience Network — the social platform's expansion into the open-web mobile advertising category. What the Audience Network actually does, how it positions against Google AdMob, Apple iAd, and Millennial Media, and what the broader digital advertising communications category should be taking from the situation.
Starbucks is one of the most active partnership marketers in American consumer retail. The PepsiCo joint venture. The music experiments. The Seattle's Best Burger King deal. The seasonal Girl Scout cookie collaborations. The pattern that explains which partnerships compound and which do not.
The Brett Favre texting story broke on Deadspin this week with images and voicemails allegedly sent to Jenn Sterger when both worked for the New York Jets in 2008. The on-field machinery will resolve itself. The communications story — about response speed, talent-as-brand exposure, and Playboy's shifting role in the personal-franchise machine — is more interesting.