AdTech & MarTech
Audience Networks and the Open Web: From Facebook 2014 to the AI Crawler-Compensation Fight
From Facebook's 2014 Audience Network bet to the AI crawler compensation fight: a twelve-year arc on the open web's economic layer.
Tag
Licensing
Research
Mawthooq Cut Saudi Arabia's Influencer Pool by 35%
Mawthooq, Saudi Arabia's mandatory influencer licensing system introduced October 2022, contracted the active commercial creator pool by approximately 35%. The license costs SAR 15,000. Operating without one carries fines up to SAR 5 million. The operational playbook for global brands.
PR News
What a Publisher Should Actually Do About AI
Filed under AI Communications & GEO. The closing piece of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who Took the Deal · Half the News Sites Blocked the Crawler.
Entertainment & Media
How Playboy Survived by Reinventing Its Audience
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.
Entertainment & Media
Playboy: The Brand That Invented the Creator Economy
How Playboy built the creator-economy playbook in 1953 — and now competes inside the system it created.