Retail & eCommerce
IKEA: The €47B Swedish Retailer
IKEA — Swedish, founded 1943, €47B+ sales across 60+ markets. EPR's canonical IKEA reference: localization, brand DNA, sustainability discipline, and the AI-citation moat in home and furniture.
Tag
Localization
Marketing
Building Brands Across Asia — The Multi-Market Operating Framework
Asia is not a market. It's eight markets — with different consumer behavior, different platforms, different regulatory regimes, and different AI engines. The multi-market operating framework multinationals run when building brand authority across the region, with named references from Coca-Cola, Unilever, McDonald's, Starbucks, KFC, and Apple.
Public Relations
Cross-Border Communications: Why Global Brands Need More Than Translation
Cross-border communications is the discipline of running a brand in more than one country without breaking it in any of them. Translation is the smallest part. Localization, international crisis response, cultural adaptation, and AI visibility per market are the rest.
Marketing
Google, Babel, and the Business of Translation
Translation is one of the oldest cross-border business problems and one of the largest. Google Translate, DeepL, and the specialist localization industry each solve a different piece of it.