Everything-PR's running record of B2C and B2B agency acquisitions, holding-company moves, and the independents holding the line. Now including Omnicom+IPG ($13B), FGS→KKR ($1.7B), and the Burson formation. Updated continuously.
Sard Verbinnen & Co is one of the most influential firms in the U.S. corporate crisis and special situations market. Founded 1992 by George Sard and Paul Verbinnen. Now part of FGS Global, the KKR-majority-owned strategic communications platform.
News Corp paid $580M for MySpace in 2005. Sold it for $35M in 2011. A 94% loss — and the canonical case study in platform-acquisition risk in the attention economy. The lessons compound every time another platform changes hands.
