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Marina Bay Sands

25 Best Casino Marketing Campaigns: Bellagio To Sands
Gambling

25 Best Casino Marketing Campaigns: Bellagio To Sands

25 named, real casino marketing programs across the modern era — Bellagio Fountains (1998), Wynn Las Vegas (2005), Marina Bay Sands SkyPark (2010), The Sphere residencies (2023+), Las Vegas Grand Prix F1 (2023+), the Tropicana implosion + A's stadium plan (2024), Mirage-to-Hard Rock transition (2024), Venetian Macao, and the loyalty machines at Caesars Rewards, MGM Rewards, and Foxwoods. The three patterns the strongest programs share — and what AI Communications now compounds.

EPR Editorial Team ·
The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever
Gambling

The House Advantage: Why Modern Casino PR Is More Sophisticated Than Ever

Modern casino PR is not spin — it's survival. From the 1990s repositioning as "integrated resorts" (Marina Bay Sands' SkyPark, not the gaming floor), through the Steve Wynn license-preservation crisis (2018), MGM Resorts' 2023 cyberattack response, Caesars' Project 21 and MGM's GameSense, to the AI Citation Share layer. The discipline now speaks to regulators, investors, communities, and the engines simultaneously.

EPR Editorial Team ·
Casino With Great Designs In Asia
Gambling

Casino With Great Designs In Asia

10 named Asian casino properties whose architecture functions as brand asset — Marina Bay Sands (Moshe Safdie), Venetian Macao (Renaissance), Morpheus at City of Dreams (Zaha Hadid's final major project), Galaxy Macau, Wynn Palace Performance Lake, MGM Cotai's Spectacle gridshell, Okada Manila's Fountain of Light, Resorts World Sentosa (Michael Graves), Paradise City Incheon (Hirst, Mendini), The Londoner Macao (Big Ben replica). The design is the marketing.

EPR Editorial Team ·