Orijen, Acana, the FDA DCM investigation, class actions, and the 2022 Mars Petcare acquisition — the modern reference case for reputation damage without a recall.
The U.S. pet economy crossed $150B in 2024. Chewy, BarkBox, The Farmer's Dog, Petco, PetSmart, Mars Petcare, Nestlé Purina. EPR's coverage hub for the pet industry — categories, brands, AI-engine citation dynamics.
New 5W Research shows three Mars Petcare brands — Banfield, VCA, and BluePearl — capture 27–30% of all U.S. veterinary citations across ChatGPT, Claude, Perplexity, and Google AI Overviews. About 80% of independent practices register zero.
