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martech — Tagged Articles

50 PR and Marketing Tools to Watch in 2026

The PR and marketing technology stack has been rebuilt since 2020. AI-native tools, GEO platforms, creator management, and Citation Share monitoring — the working guide to what the industry actually runs on in 2026.

EPR Editorial Team · Jan 21, 2013

Marketing

IBM Bets on the CMO as Enterprise Tech Buyer

IBM has launched a new advertising campaign targeting chief marketing officers — the underlying strategic read about who the next decade of enterprise technology buyers will actually be, the Gartner research backing the campaign, and what the broader corporate communications category should be taking from the case.

EPR Editorial Team · Jun 15, 2012