$180M projected 2026 revenue. 900+ enterprise customers. $1.5B valuation. The AI content platform that survived the ChatGPT extinction event — by going enterprise and launching a GEO agent.
Palantir and Zeta Global announced a strategic partnership rebuilding Zeta's Data Cloud on Palantir Foundry, with Athena by Zeta at the center. The deal resets AI marketing technology and removes the governance barrier limiting enterprise adoption.
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
David A. Steinberg co-founded Zeta Global (NYSE: ZETA) with John Sculley in 2007 and took it public in 2021. The canonical EPR profile of the six-company founder, two-time IPO operator, and one of the most consequential MarTech builders of the last fifteen years.
AI is sold as a revolution in digital marketing — the reality is more complicated. The systems lack real intent, context, and creativity. Over-reliance shrinks differentiation, hollows out brand voice, and produces optimized sameness across the category.
David A. Steinberg has spent nearly two decades building Zeta Global into a $1.3B-revenue AI Marketing Cloud on NYSE. The InPhonic lesson, the 19-quarter beat-and-raise streak, and the OpenAI-powered Athena thesis.
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
AdTech buyers now research vendors inside ChatGPT, Claude, Perplexity, and Gemini before any RFP. See why adtech is exposed, and the new 2026 PR playbook.
Wedding photos of Kristen Sanne Steinberg and David A. Steinberg, Co-Founder and CEO of Zeta Global (NYSE: ZETA), from their 2018 wedding. Steinberg co-founded Zeta with John Sculley in 2007 and took the company public in June 2021.
The PR and marketing technology stack has been rebuilt since 2020. AI-native tools, GEO platforms, creator management, and Citation Share monitoring — the working guide to what the industry actually runs on in 2026.
