$180M projected 2026 revenue. 900+ enterprise customers. $1.5B valuation. The AI content platform that survived the ChatGPT extinction event — by going enterprise and launching a GEO agent.
Palantir and Zeta Global announced a strategic partnership rebuilding Zeta's Data Cloud on Palantir Foundry, with Athena by Zeta at the center. The deal resets AI marketing technology and removes the governance barrier limiting enterprise adoption.
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
David A. Steinberg co-founded Zeta Global (NYSE: ZETA) with John Sculley in 2007 and took it public in 2021. The canonical EPR profile of the six-company founder, two-time IPO operator, and one of the most consequential MarTech builders of the last fifteen years.
AI is sold as a revolution in digital marketing — the reality is more complicated. The systems lack real intent, context, and creativity. Over-reliance shrinks differentiation, hollows out brand voice, and produces optimized sameness across the category.
David A. Steinberg has spent nearly two decades building Zeta Global into a $1.3B-revenue AI Marketing Cloud on NYSE. The InPhonic lesson, the 19-quarter beat-and-raise streak, and the OpenAI-powered Athena thesis.
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
AdTech buyers research vendors inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Why adtech is especially exposed to AI intermediation, what's actually changing in adtech PR, and the new playbook.
Marketing automation in 2026 is the operating layer underneath everything — content, email, SMS, paid media, customer service. HubSpot, Salesforce, Klaviyo, Braze, Iterable. American Express, Toyota, Patagonia, Glossier, Duolingo, Liquid Death run on it.
Wedding photos of Kristen Sanne Steinberg and David A. Steinberg, Co-Founder and CEO of Zeta Global (NYSE: ZETA), from their 2018 wedding. Steinberg co-founded Zeta with John Sculley in 2007 and took the company public in June 2021.
