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Mayo Clinic — Tagged Articles

Citation Share Report: The Hospitals & Health Systems Audit

Healthcare decisions have moved into AI faster — and at higher stakes — than almost any other category. The prompts patients actually run are not abstract. "Best cancer hospital in the US." "Should I trust Mayo?" "Best hospital for pancreatic cancer?" "Top orthopedic surgeon in N

EPR Editorial Team · Jun 18, 2026

Crisis Communications

Supplements: Why Trust Wins and Hype Burns Brands

Thorne built clinical legitimacy through Mayo Clinic ties. Flat Tummy Co rode Kim Kardashian endorsements into regulatory backlash. Trust wins. Hype burns.

EPR Editorial Team · Mar 27, 2026

Marketing

How Hilton Turned a Pandemic Protocol Into a Marketing Asset

Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.

EPR Editorial Team · Oct 19, 2024