Tag

MBS

Charm Offensive: Mohammed Bin Salman and Transforming the Middle East

Six acts of MBS's international diplomacy — from Trump's 2017 orb to the May 2025 chip deal — including Khashoggi, the Biden fist bump, the Beijing-brokered Iran rapprochement, the 2034 World Cup, and the stagecraft playbook behind it all.

EPR Editorial Team · Jun 3, 2026

Insights & Strategy

Mohammed Bin Salman and the Saudi Perception Machine

How Saudi Arabia rebranded itself — PIF as a brand vehicle, LIV Golf, Newcastle, F1, the Esports World Cup, NEOM, AlUla, HUMAIN, and the 2034 FIFA World Cup. The Saudi perception machine in 2026.

EPR Editorial Team · Jun 3, 2026

Insights & Strategy

Prince Mohammed Bin Salman: The Throne, Reforms & PR

The reform ledger of Mohammed bin Salman, updated for 2026 — what changed inside Saudi Arabia, what it cost, what ordinary Saudis lived, and the PR architecture that made the project legible to the world.

EPR Editorial Team · Jun 3, 2026