Crisis Communications
FIFA in Crisis — June 2015 Note
EPR's real-time June 2015 note on the FIFA DOJ indictment, the Zurich arrests at the Baur au Lac, Sepp Blatter's June 2 resignation announcement, and the sponsor response led by Visa.
Tag
McDonald's
Social Media
Twitter AMA Crisis PR — McDonald's #McDStories, JPMorgan #AskJPM, and NYPD #myNYPD
McDonald's #McDStories, JPMorgan #AskJPM, NYPD #myNYPD. Three open-mic Twitter campaigns, three institutional disasters, one shared structural failure. The pattern, and the working playbook for brands that want to avoid the same mistake.
![SocialVibe Rebrands as True[X] Media](https://api.everything-pr.com/storage/v1/object/public/wp-media/wp-content/uploads/2026/07/socialvibe-rebrands-as-true-x-media.webp)
Social Media
SocialVibe Rebrands as True[X] Media
SocialVibe, the rich-media engagement advertising platform, has rebranded to True[X] Media as part of a broader strategic repositioning around the company's TruEngage advertising formats. What the rebrand actually delivers, where True[X] Media sits in the broader rich-media advertising category, and what brand and PR teams should be taking from the move.
Insights & Strategy
Chicago PR Firms: The Leading Public Relations Agencies in Chicago
Chicago PR firms — Edelman, Golin, Weber Shandwick, FleishmanHillard, Burson, MSL, Ketchum, Jasculca Terman, PCI, Walker Sands, LCWA, FGS Chicago. The 2026 directory of Chicago's leading public relations agencies across Fortune 500 corporate, B2B industrial, financial services, healthcare, and consumer sectors.
Multicultural Marketing & DEI
African Americans and Hispanics on Social Media: The Emerging Platform Leaders
African Americans and Hispanics are using social media at higher rates than the general U.S. population, engage more actively with brands and causes, and are emerging as platform leaders on Twitter, Facebook, and the broader social media ecosystem. The Pew Research and Georgetown/Ogilvy findings and what they mean for brand and PR teams.
Social Media
12 Marketing Terms to Retire — And What to Say Instead
Twelve marketing and PR terms to retire in 2026 — synergy, leverage, robust, seamless, best-in-class, cutting-edge, game-changer, unlock, disrupt, pivot, ever-evolving, at-the-end-of-the-day — and what to say instead.